| Title | AWESOME is for Everyone |
| Agency | Wieden + Kennedy Amsterdam |
| Campaign | AWESOME is for Everyone |
| Advertiser | Samsung |
| Brand | Samsung Galaxy A |
| Date of First Broadcast/Publication | 2019 / 12 |
| Business Sector | Mobile Telephones & tablets |
| Philosophy | Musical elements were used as the vehicle to help communicate AWESOME is for Everyone’s key messages - which in this case were the product benefits. The entire campaign was geared around authenticity and simplicity and the music was no exception. An unapologetically direct approach resulted in the simple lyrics. The production of the music was untraditional in the fact that it was created all in-house with the creative team. |
| Media Type | Digital |
| Length | |
| Executive Creative Director | Mark Bernath |
| Executive Creative Director | Eric Quennoy |
| Creative Director | Caleb Al-Jorani |
| Creative Director | Bern Hunter |
| Art Director | Anyaa Dev |
| Copywriter | Chris Taylor |
| Group Account Director | David Newsome |
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