Samsung Galaxy - "Join the Flip Side (105s)"

CHEP Network

CHEP Network South Yarra VIC, Australia

Awards

1548

Brand: Samsung Galaxy
Country: Netherlands

Advertiser: Samsung

Title	Join the Flip Side (105s)
Agency	CHEP Network
Campaign	Join the flip side
Advertiser	Samsung
Brand	Samsung Galaxy
Posted	November 2022
Business Sector	Mobile Telephones & tablets
Story	Switching phone brands can be a scary prospect.And sticking to what you’re used to can quickly become default, even if the latest tech doesn’t get you quite as excited as it used to.But there is something truly magical and unique about the first time you see a Galaxy Z Flip 4.Our campaign is a dramatic film, centered around this phenomenon.Its protagonist, Elena, is an everyday smartphone user who becomes mesmerized by the unique movement of her friend’s brand new Z Flip 4.As she desperately tries to put it out of her mind, determined not to switch from her existing device, everything appears to take on the Samsung’s form as the world folds and flips around her.The more she resists, the more extreme these visual reminders become, before finally she surrenders to the inevitable: trading in her phone for the irresistible Z Flip 4.
Media Type	Web Film
Managing Director	Blake Harrop
Executive Creative Director	Eric Quennoy
Executive Creative Director	Mark Bernath
Creative Director	Ramona Todoca
Creative Director	Edouard Olhagaray
Art Director	Cecilia Pignocchi
Copywriter	Andrew Duncan
Executive Producer	Endy Hedman
Production Company Producer	Yaya Zhang
Account Planner	Thom Dinsdale
Account Planner	Ipek Tosun
Strategy Director	Akua Harris
Account Director	Eleanor Thodey
Account Director	Luke Hickey
Account Manager	Mauro Sala
Business Affairs	Sametta Gbilia
Studio Director	Lizzie Murray
Designer	Lewis Beedham
Designer	Olya Kuzovkina
	Muhcine Ennou
	Serhii Serbin
	Stelios Nikolaou
Production Company	Bacon
Director	Mathias and Mathias