Title | Tenth of a Century |
Agency | RPA |
Campaign | Newport Beach Film Festival 2009 |
Advertiser | Newport Beach International Film Festival |
Brand | Newport Beach Film Festival |
Date of First Broadcast/Publication | 2009 / 4 |
Business Sector | Trade Shows, Events & Festivals |
Story | Hondas Brand advertising campaign simply demonstrates Everybody Knows Somebody Who Loves a Honda across digital, TV, in-theater and print. This campaign shows the unique bond between people, Hondas and other people in a simple, iconic and human way. The first installment of the Honda Brand campaign began in August when Honda launched its official Facebook page (www.facebook.com/honda) with a social-experiment application to recruit Honda fans to show how everyone knows someone who loves a Honda. Three early participants in the Facebook social-experiment were cast to appear in the new Honda Brand spots. All others featured in the spots are actual Honda owners and were selected through real-people casting in New York, N.Y.; Boulder, Colo.; and Charleston, S.C., where the spots were filmed. |
Media Type | Television |
Length | |
Market | United States |
Special Effects / VFX | A52 Visual Effects |
Animation | A52 Visual Effects |
Chief Creative Officer | David Smith |
Executive Agency Producer | Gary Paticoff |
Art Director | Scott McDonald |
Production Company | Elastic |
Director | Andrew Hall |
Sound Design Company | Robot Repair |
Music Company / Composer | Robot Repair |
Creative Director | Scott McDonald |
Executive Producer | Alex Gorodetzki |
Producer | Jenny Bright |
Executive Producer | Linda Carlson |
Colorist | Patrick Murphy |
Executive Producer | Douglas Darnell |
Sound Design Company | Douglas Darnell |
Music Composer | Kael Alden |
Sound Design Company | Framework Sound, Inc. |
Sound Design Company | Ken Dahlinger |