David Smith

David Smith

Marketing Platform Ideas, Consulting, Creative Direction, Writing at Bernstein-Rein Advertising
Kansas City, United States

My Latest Work



David Smith is an internationally-recognized expert in the areas of new media application, media strategy, media planning and metrics. As a veteran in the area of advertising media management, his experience is drawn from the creation of the first-generation advertising technology to dealing with today?s issues surrounding metrics in the digital marketplace.

At the forefront of new metrics applications, David?s advisory board and industry committee involvement has included the AAAAs, ARF, comScore Media Metrix, Quantcast, IAB and Online Publishers Association, where he works to establish and refine standards in metrics, business practices and financial issues for interactive advertising.

David is consistently called upon by the press as a resource for publications such as Forbes, Businessweek, Mediaweek and authors thought pieces on an ongoing basis for industry publications including iMedia Connection, MediaPost.com and OMMA. He is also a regular speaker at various AAAAs, iMedia, ad:tech and OMMA events.

With a number of awards to his name, including an Effie, David was most recently awarded the first-ever ad:tech Industry Achievement Award. This accolade recognized his long-term dedication and consistent outstanding service to the digital marketing industry.

David has a BA from the University of Washington. He is an avid guitar player and a gourmet Chinese cook.


Executive Creative Director
Bernstein-Rein Advertising
September 2015 - April 2016 (7 months)
Creative Group Head
Dallas, United States
December 2012 - November 2014 (1 year 11 months)
Co-Creative Director on The Home Depot account. Led a group responsible for traditional and digital efforts, including brand and event marketing. Additional experience on Chick-fil-A, Methodist Health System, RAM, and Chrysler.
February 2012 - December 2012 (10 months)
EVP, Chief Creative Officer
Santa Monica , United States
January 2008 - January 2012 (4 years)
Oversaw all creative, including digital, for 150+ person department. Led creative on successful new business pitches for La-Z-Boy Furniture, Farmers Insurance, SOYJOY Nutrition Bars and Mandalay Bay Resort and Casino. Restructured department to combine traditional with digital and social. Helped launch RP&, a new division of RPA created to service Acura Automobiles. Developed internal RPA positioning to attract talent and motivate associates. Fostered creative work that won at One Show, Communication Arts, Effies, Andys, Addys, Beldings and Beldings Sweepstakes. Member of RPA Board of Management.
SVP, Creative Director
Santa Monica , United States
May 1995 - December 2007 (12 years 7 months)
Ran creative group for the following accounts: Honda Automobiles, Honda Corporate, VH1, Arco, ampm, Pioneer Electronics, US West, American Century Investments. Led creative on new business pitches, winning Arco, ampm, Pioneer Electronics and US West.
VP, Associate Creative DIrector
July 1993 - May 1994 (10 months)
Successfully pitched creative and led group for Doubletree Hotels and Dollar Rent-A-Car.
VP, Associate Creative Director
Santa Monica , United States
May 1990 - July 1993 (3 years 2 months)
December 1987 - May 1990 (2 years 5 months)
Created award-winning work for Southwest Airlines, The PGA Tour and The Texas Department of Tourism.
President, Creative Director
Ottawa, Canada
Onion Labs
Chicago, United States
Group Creative Director
New York, United States
Founder, CEO
San Francisco, United States
Executive Creative Director, Partner
Baltimore, United States


Bachelor's degree, Journalism

University of Missouri School of Journalism
1982 - 1984 (2 years)


Missouri Southern State University
1979 - 1981 (2 years)

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