Orange - "Chabal Le Duel"

Buzzman

Buzzman Paris, France

5557

Title	Chabal Le Duel
Agency	Buzzman
Campaign	Chabal Le Duel - Orange
Advertiser	Orange
Brand	Orange
Posted	January 2009
Product	OrangeFoot
Business Sector	Telecommunications Services
Story	A viral campaign starring rugby player Sebastien Chabal uses new technology. For the first time, a video implemented on a website can be controlled with a mobile phone. To promote OrangeFoot, the football broadcasting service of French Telco Orange allowed subscribers to watch French Football Championship games on OrangeTV, orange.fr and mobile phones.
Philosophy	After 2 weeks of the campaign, 1.5 million hits were recorded on the web site, most of which were unique visitors. Also, over 1 million callbacks were recorded with over 180,000 calls daily. The equivalent in TV space purchase is estimated at 1 million euros.
Problem	The challenge was to build a database of potential clients of email address and phone numbers.
Media Type	Case Study
More Information	www.chabal-le-duel.com
Creative Director	Georges Mohammed-Chérif
Executive Officer	Anne-Cécile Ladegaillerie
Art Director	Sébastien Partika
Copywriter	Edouard Olhagaray
Costume Management	Yasmina Abdelilah-Bauer
Marketing & Sales Director	Salomon Cohen