| Title | The Bear |
| Title (original language) | L'ours |
| Agency | Havas Corporate (Now Havas Worldwide Paris) |
| Campaign | A More Beautiful World Within Reach - Eco Emballage |
| Advertiser | Eco-Emballages |
| Brand | Eco Emballage |
| Posted | April 2001 |
| Business Sector | Environmental & Animal Issues |
| Tagline | A More Beautiful World Beyond Reach |
| Tagline (original language) | Un monde plus beau à portée de main |
| Story (original language) | Un homme conduit la nuit sur une route enneigée. Un ours est couché en travers de la route. L'homme s'approche : l'ours l'embrasse. Le conducteur repart, sa voiture porte un sticker indiquant qu'il trie ses emballages. |
| Problem (original language) | Le tri des déchets ménagers. |
| Media Type | Television |
| Length | |
| Creative Director | Olivier Mouliérac |
| Copywriter | Chermine Assadian |
| Art Director | Bruno Banaszuk |
| Producer | Simone Gilbert |
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