| Title | Housing |
| Agency | OwenKessel Leo Burnett |
| Campaign | Understand your country. Or lose it |
| Advertiser | Business Day |
| Brand | Business Day |
| Date of First Broadcast/Publication | 2013 / 10 |
| Business Sector | Newspapers, Magazines, Books |
| Tagline | Understand your country. Or lose it |
| Story | This — Business Day’s third advertisement in the “Understand your country. Or lose it” campaign — deals with the issues of governance and the national housing crisis. The advert encourages debate and discussion around the appropriation of South Africa’s tax resources by highlighting the issue from the perspective of those most directly affected by it — the country’s poorest citizens. |
| Media Type | Television |
| Length | |
| Production Company | Velocity Films |
| Creative Director | Michael Cook |
| Director | Gregg Bailey |
| Executive Creative Director | Donovan Bryan |
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