Burger King X Les Papillons - "Grey things"

Buzzman

Buzzman Paris, France

Awards

1211

This ad is part of the ACT Responsible Collection

Brand: Burger King X Les Papillons
Country: France

Advertiser: Burger King X Les Papillons

Title	Grey things
Agency	Buzzman
Campaign	Burger King x Les Papillons
Advertiser	Burger King X Les Papillons
Brand	Burger King X Les Papillons
Date of First Broadcast/Publication	2023 / 11
Business Sector	Restaurants & Fast Food
Story	After #Anti2010 and the Notifications activation, BURGER KING® is continuing to take a stand for the 3rd year in a row. To mark the national day against school bullying, BURGER KING® has partnered with the charity Les Papillons to launch a brand new awareness campaign designed by Buzzman. In France, 1 in 10 children are a victim of bullying. That’s a huge number; one that everyone should be aware of to grasp just how bad the situation is. To make sure the largest audience gets the message, BURGER KING® has decided to use its brand, its restaurants and its social networks to launch an awareness-raising campaign. And it all began on 8 November, the day before anti-bullying day, when a letter in the BURGER KING® logo strangely turned gray on all its social networks. Yesterday, a letter was appear in gray on some of its restaurant windows. Inside the restaurants, for every 10 tables, every 10 self-checkout machines, every 10 crowns, every ten bags, 1 turned gray. All of this has probably jumped out at you. We did it to show you that you may be missing something. 1 gray object in 10 is noticeable. 1 child in 10 who is a victim of bullying, much less so. In addition to this awareness-raising campaign, BURGER KING® is once again making a commitment to the charity Les Papillons, which fights against the bullying of children all year round, by donating all profits from the King Junior menus sold on 9 November 2023 (national day against bullying at school). An awareness campaign visible in BURGER KING® restaurants and on its social networks from 8 to 9 November.
Media Type	Web Film
Length	60 seconds
More Information	https://www.associationlespapillons.org/
Executive Creative Director	Georges Mohammed-Chérif
President	Georges Mohammed-Chérif
Vice President (VP)	Thomas Granger
Managing Director	Julien Levilain
Creative Director	Patrice Lucet
Creative Director	David Dérouët
Art Director	Thibault Picot
Art Director	Yvonnick le Bruchec
Copywriter	Thibault Picot
Copywriter	Yvonnick le Bruchec
Associate Director	Loïc Coelho
Account Director	Fany Maupou
Account Manager	Agathe Coquillon
Head of Social Media	Media Pierre Guengant
Social media consultant	Félix Brunot
Social media consultant	Elisabeth Royo
Communications Director	Renaudineau Paul
Head of Production	Vanessa Barbel
Production Team	Saveria Besset
Director	Raphael Vandenbussche
Executive Production Director	Constance Pentier
Production Company	PAUME