Title | True North B2B Services |
Agency | True North Inc. |
Campaign | Business-to-Business |
Advertiser | True North Inc. |
Brand | True North |
Date of First Broadcast/Publication | 2011 / 1 |
Product | Multiple |
Business Sector | Business Services |
Tagline | True North Inc. B2B Showcase |
Story | B2B is in our blood. We have a long history in building prosperous campaigns for some lead players in the industry, including: Pitney Bowes – Driving sales for postage meter rentals to small office/home office (SOHO) businesses through direct mail and online display. CA Internet Security — Creating a branded, multi-channel campaign for the launch of a new Internet security product suite. BizFilings — Developing new online display ads in connection to direct mail to promote incorporation services to the small business audience. Baseline — Branding the corporate identity, as well as a series of logos for products readily used by the entertainment industry. Constant Contact — Engaging small business owners through a customized quiz on email marketing to help generate new leads. Express Scripts/Medco — Generating leads through a hyper-personalized DM-to-website experience, resulting in a multi-million dollar new client. ThomasNet.com — Launching an innovative new platform and driving new users to the site through a dramatic trade show and online experience. |
Media Type | Case Study |
Length | |
Chief Creative Officer | Tom Goosmann |
Creative Director | Daniel Brown |
Associate Creative Director | Vicky Wetterer |