Title | Texter ou conduire. Faut choisir (en) |
Title (original language) | Text or drive. You decide |
Agency | lg2 |
Campaign | Texter ou conduire. Faut choisir |
Advertiser | Société de l'assurance automobile du Québec (SAAQ) |
Brand | SAAQ |
Posted | January 2019 |
Business Sector | Transport, Travel and Tourism |
Tagline | Text or drive. You decide |
Story | The Société de l'assurance automobile du Québec wanted to raise awareness on the dangers of cellphone distractions, especially texting, while driving. “Text or drive. You decide” is a friendly reminder that it is impossible to do those two things at the same time, and it is dangerous to text and drive. |
Media Type | Web Film |
Creative Director | Luc Du Sault |
Copywriter | Nicolas Boisvert |
Art Director | Luc Du Sault |
Strategist | Catherine Darius |
Strategist | Alexandra Laverdière |
Strategist | Mireille Côté |
Account Director | Alexandra Laverdière |
Account Manager | Roxanne Dupont |
Agency Producer | Isabelle Fonta |
Production Company | Les Enfants |
Director | Maxime Giroux |
Post Production | Mel's |
Production Company Producer | Geneviève Sylvestre |
Sound Design Company | Olivier Rivard |
Media Agency | Thibault de la Touche |
Media Director | Joëlle Lavigne |
Media Director | Anick Lacroix |