Title | DESIGNATED DRIVER |
Agency | adam&eveDDB |
Campaign | Designated Driver |
Advertiser | The AA |
Brand | The AA |
Date of First Broadcast/Publication | 2017 / 3 |
Business Sector | Road Safety |
Story | The commercial highlights the underrated danger of texting whilst driving with a narrative that follows a couple leaving a nightclub: the woman, who is the designated driver for her intoxicated boyfriend, starts to reply to a text as they start their journey. The boyfriend notices and suggests they swap places, in a move that makes a bold statement on the dangers of using a mobile phone whilst driving. |
Media Type | Web Film |
Length | |
Post Production | Framestore |
Audio Post Production | 750mph |
Advertising Manager | Edmund King |
Chief Creative Officer | Richard Brim |
Executive Creative Director | Ben Tollett |
Copywriter | Alex Lucas |
Art Director | Jon Farley |
Chief Strategy Officer | David Golding |
Account Planner | Nick Hirst |
Account Director | Chloe Harding |
Agency Producer | Lucie Georgeson |
Media Agency | Carat UK |
Production Company | Outsider |
Director | James Rouse |
Production Company Producer | Benji Howell |
Director of Photography (DOP) | Alex Melman |
Editor | Bill Smedley |
Editing Company | Work Editorial |
Audio Post Production | Sam Ashwell |