Gift of Life Marrow Registry - "Gift of Life"

DDB New York

DDB New York New York, United States

1452

This ad is part of the ACT Responsible Collection

Brand: Gift of Life Marrow Registry
Country: United States

Advertiser: Gift of Life Marrow Registry

Title	Gift of Life
Agency	DDB New York
Campaign	Save Someone
Advertiser	Gift of Life Marrow Registry
Brand	Gift of Life Marrow Registry
Date of First Broadcast/Publication	2023 / 5
Business Sector	Institutional/Public Interest/Non-Profit Org.
Story	Gift of Life Marrow Registry is on a mission to save the lives of people battling blood cancer. They facilitate blood stem cell and bone marrow transplants between donors and recipients, which requires a near perfect genetic match. But, the odds of finding that match are slim. Seventy percent of patients do not have a related match and must search the worldwide registry for a volunteer donor.
Philosophy	The Save Someone campaign was designed to celebrate those perfect pairings and raise awareness about Gift of Life’s marrow registry.
Media Type	Print
Chief Strategy and Operations Officer	Marti Freund
Marketing Director	Vanessa Gallegos
Project Manager	Amy Glanzman
Chief Creative Officer	Mat Bisher
Executive Creative Director	Jason Ashlock
Executive Creative Director	Paulo Junger
Creative Director	Vinicius Fernandez
Creative Director	Mussashi Shintaku
President	Darla Price
Executive Director	Alan Perlman
Head of Operations	Amanda Maniscalco
Project Manager	Georgina MacDonald
Head of Production	Teri Altman
Producer	Maya McGauley
Integrated Senior Producer	Deirdre O’Sullivan
Executive Digital Producer	Omkar Palekar
Director of Business Affairs	Susan Watts
Production Company	Unsaid Studio
Director	Doug Bello
Executive Creative Director	Tom Alex Buch
Executive Producer	Keka Petrich
Animation/3D	Pablo Porto
CG Modeler	Luciano Nader
Producer	Marina Parreira