| Title | From the very beginning |
| Brief | This films forms the core of the mentioned campaign. Using cinematic images, the film spirits viewers away into a future world where children with and without disabilities can be seen in their later, adult roles as they engage in public life – always as equals and without prejudice, no matter whether they are businesspeople, construction workers or astronauts. |
| Agency | Accenture Song (formerly Kolle Rebbe) |
| Campaign | From the very beginning |
| Advertiser | Aktion Mensch |
| Brand | Aktion Mensch |
| Posted | November 2018 |
| Business Sector | Charities, Foundations, Volunteers |
| Story | Aktion Mensch is a charitable organisation known throughout Germany. For over 50 years, it has worked to promote equal rights for disabled people. Its 2018 campaign focused on social inclusion amongst children and young people. It showed that social inclusion works best when children experience from an early age that differences are normal and enriching. |
| Media Type | Web Film |
| Chief Creative Officer | Stefan Wübbe |
| Chief Strategy Officer | Ralph Poser |
| Executive Creative Director | Rolf Leger |
| Creative Director | Florian Ludwig |
| Account Management Supervisor | Lennart Wittgen |
| Account Manager | Laura Gorny |
| Account Manager | Joss Genkel |
| Account Manager | Lara Linn |
| Art Director | Nadine Nolting |
| Copywriter | Flo Ludwig |
| Copywriter | Sascha Petersen |
| Copywriter | Haiko Meyer |
| Graphic Designer | Mareike Harder |
| Strategist | Ann-Katrin Rahe |
| Agency Producer | Daniel Schulze |
| Production Manager | Daniel Schulze |
| Art Buyer | Alice Feja |
| Concept | Christian Rentschler |
| Concept | Emma Paraschiakou |
| Concept | Nicole Holzenkamp |
| Production Company | BigFish Filmproduktion GmbH |
| Production Company Producer | Juliane Rinne |
| Production Company Producer | Frank Siegl |
| Production Company Producer | Falk Prahl |
| Director | Claas Ortmann |
| Assistant Director | Hendrik Holler |
| Director of Photography (DOP) | Franz Lustig |
| Assistant Camera | Tiago Beja da Costa |
| Editor | Alex Jurkat |
| Post Production | Harvest Digital Agriculture |
| Supervisor | Charlotte Gross |
| Colorist | Jan Schöningh |
| Sound Design Company | Sizzer |
| Audio Engineer | Stan Koch |
| Audio Engineer | Maarten Bunin |
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