| Title | Eye Contact Installation |
| Agency | BBDO New York |
| Campaign | Autism Speaks |
| Advertiser | Ad Council |
| Brand | Ad Council |
| Posted | May 2011 |
| Business Sector | Disease Awareness, Support Groups & Associations |
| Philosophy | On behalf of Autism Speaks and The Ad Council, BBDO created a unique 3-D interactive installation, that brought to life the early indicators of autism. The installation featured a video of a little girl who exhibited key indicators of autism. Observers were able to directly affect her reactions through their own movements, as captured by a 3D camera. Once they stepped in front of the screen, it became clear from the girl's body language that she was not open to interaction as she averted her gaze. Additional signage informed the viewer that not making eye contact can be a sign of autism. |
| Media Type | Case Study |
| Chief Creative Officer | David Lubars |
| Executive Creative Director | Ronald Ng |
| Art Director | Tim Wettstein |
| Creative Director | Patrick Herold |
| Director of Creative Engineering | JD Michaels |
| Director | Mario Tremblay |
| Director of Photography | Paul Blain |
| Executive Producer | Michael Ching |
| Visual Effects Director | John Gaeta |
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