| Story | Each section, page, and featured model was individually curated from scratch and cleverly coded by BBDO’s tech team to foster engaging interactions with users. Much like a vehicle’s engine, how it is calibrated determines the piece of art it can become. Similarly, BBDO optimized power delivery, efficiency, response time, acceleration, and even enhanced the “engine’s” sound. With existing technology, the tech team created an uncommon experience – seamlessly integrating content and immersive scrolling with uninterrupted continuity in the website’s soundtrack across each new page. The inquisitive individual can visit bugatti.com for this rich and intuitive journey. Even better, they can visit the site on Chrome – which BBDO’s Research & Development also identified as the optimal browser for this experience. |
| Philosophy | BBDO Germany takes a holistic approach to custom-building BUGATTI’s new website, optimally reflecting everything the French luxury brand engineers and perfects – including the ever-expanding Lifestyle sphere. Featuring an interactive navigational experience, the new digital hub stimulates the senses and creates an enduring connection with the brand. BBDO Germany is celebrating BUGATTI Automobiles in a transformative, immersive way by presenting new facets of performance and character for the brand, through rich narrative and graphical elements. Both fans and customers can expect intimate storytelling and images that delve into the brand’s present, history, anecdotes, and myths. |
