Audible - "Audible Jane Austen"

WiTH COLLECTIVE

WiTH COLLECTIVE Surry Hills, Australia

7178

Title	Audible Jane Austen
Agency	WiTH COLLECTIVE
Campaign	Grow Your Mind
Advertiser	Audible, Inc.
Brand	Audible
Date of First Broadcast/Publication	2017 / 8
Story	This campaign via WiTH Collective called 'Grow Your Mind', for Audiobook provider Audible.com.au, features Jane Austen in couples' therapy and brain growth guidance from researchers at Sydney University's Brain and Mind Centre. The Grow Your Mind territory was backed up by Audible-commissioned research that found almost two thirds of Aussies (62%) want to grow their mind but a third (35%) are unsure of how to do so. The film content focuses on readers and author characterisations in therapy discussing their issues and tackling the idea that people often struggle to fit in time for reading to get through a book in this case, a flustered Jane Austen in a bonnet with a preoccupied reader. The integrated campaign, spans above and below-the-line channels including TV, cinema, digital and outdoor, plus a strong focus on publicity and social across platforms Facebook, YouTube, Twitter and Instagram.
Media Type	Television & Cinema
Length	33 seconds
Production Company	Photoplay Films
Chief Creative Officer	Steve Coll
Art Director	Phil Robbie
Account Manager	Caitlin Wilson
Agency Content Producer	Alex Mills
Creative Agency	WiTH COLLECTIVE
Production Company Producer	Bonnie Fay
Director	Gary John
Production Company Executive Producer	Oliver Lawrance
Sound	Rumble Studios
Post Production	The Editors
Cinematography	Rob Marsh
Social Agency	We Are Social
PR	Poem