| Title | Healthy planet, healthy people |
| Agency | AMV BBDO |
| Campaign | Healthy planet, healthy people |
| Advertiser | BUPA |
| Brand | BUPA |
| Date of First Broadcast/Publication | 2022 / 11 |
| Business Sector | Insurance |
| Story | Introducing Planet Earth as a 4-billion-years old patient, the film shows healthcare professionals appearing to travel across the globe, performing medical examinations that would otherwise be done on people, on the planet. Monitoring the earth’s health because if the planet is not healthy, the chances are we won’t be either. By directly relating the planet’s health with people’s well-being, it allows Bupa, as a healthcare company, to play in this space while making the idea and the topic of sustainability relatable to all people. |
| Problem | Bupa, the international healthcare company which serves over 38 million customers worldwide has unveiled its global sustainability positioning in a new campaign. Bupa’s new sustainability strategy, focussed on the intersection between human health and the health of the planet, defines the roadmap that the company will undertake over the next critical years to minimise the impact of healthcare on the planet, to find more sustainable healthcare solutions, and to create healthier, greener spaces where people can thrive. Bupa is moving to renewable energy, making their doctors’ and nurses’ scrubs from recycled plastics, and reimagining the way they deliver more efficient, lower carbon healthcare through new apps, technology, and other innovations.An 80” launch film, which was shot entirely using virtual production, 95% less carbon intensive compared to filming on location, kicks off the campaign. |
| Media Type | Digital |
| Length | |
| Chief Creative Officer | Nicholas Hulley |
| Chief Creative Officer | Nadja Lossgott |
| Creative Director | Dalatando Almeida |
| Creative Director | Michael Hughes |
| Planner | Suzanne Barker |
| Account Manager | Pink Kitsawat |
| Account Manager | David Stokes |
| Agency Producer | Joe Sloane |
| Production Company | Flare productions |
| Director | David Edwards |
| Executive Producer | Mark Graeme |
| Head of Production | Veronica Saez |
| Line Producer | Carlotta Merzari |
| Post-production Producer | Anita Atwal |
| Editor | Maia Lloyd |
| Special Effects / VFX | Flare |
| Music / Sound Design | Virtual Sounds |
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