|Agency||Leo Burnett London|
|Campaign||The Big Mac|
|Date of First Broadcast/Publication|
|Business Sector||Restaurants & Fast Food|
|Story||In the ads we see normally slick professionals, a high-end estate agent and a lawyer, absent-mindedly mention the ingredients of a Big Mac in situations where you would expect them to be the picture of professionalism. They don’t even notice they’re doing it. But those around them, and our viewers certainly do. It is then that we reveal that they have been distracted by posters and adverts depicting the Big Mac, in all its glory. The effect it has on our characters is summed up in the campaign endline: The Big Mac. See One. Want One.|
|Editing Company||Marshall Street Editors|
|Audio Post Production||Jungle Studios|
|Production Company||Sonny London|
|Special Effects / VFX||MPC LDN|
|Advertising Manager||Alistair Macrow|
|Advertising Manager||Steven Hill|
|Art Director||Peter Heyes|
|Creative Director||Adam Tucker|
|Executive Creative Director||Justin Tindall|
|Agency Producer||David White|
|Media Planner||Kathryn Armstrong|
|Media Planner||Grace Cowey|
|Production Company Producer||Sara Cummins|
|Editor||Tim Thornton Allen|
|Special Effects / VFX||Dionne Archibald|
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