Sara Cummins
Producer at MJZ
Zurich, Switzerland
Campaign The Big Mac
Advertiser McDonald's
Brand McDonald's
Date of First Broadcast/Publication
Business Sector Restaurants & Fast Food
Story In the ads we see normally slick professionals, a high-end estate agent and a lawyer, absent-mindedly mention the ingredients of a Big Mac in situations where you would expect them to be the picture of professionalism. They don’t even notice they’re doing it. But those around them, and our viewers certainly do. It is then that we reveal that they have been distracted by posters and adverts depicting the Big Mac, in all its glory. The effect it has on our characters is summed up in the campaign endline: The Big Mac. See One. Want One.
Media Type Television
Editing Company
Audio Post Production
Production Company
Special Effects / VFX
Advertising Manager
Advertising Manager
Art Director
Creative Director
Executive Creative Director
Agency Producer
Media Agency
Media Planner
Media Planner
Production Company Producer
Special Effects / VFX

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