| Title | Fate is a fickle mistress : Bride |
| Agency | Proximity Madrid |
| Campaign | Fate is a fickle mistress |
| Advertiser | Loterías Y Apuestas Del Estado |
| Brand | La Primitiva |
| Date of First Broadcast/Publication | 2018 / 5 |
| Business Sector | Lottery & Gambling |
| Tagline | Fate is a fickle mistress : Bride |
| Story | The campaign revolves around two characters, “Mr Eldestino” (Mr Destiny), a capricious man with unusual desires, and his faithful secretary, a calm person who attends to him and caters to his demands. Together, they are responsible for “picking” the winner of each lottery draw according to his whims which, as you will see, are very amusing. |
| Media Type | Web Film |
| Length | |
| Global Chief Creative Officer | Eva Santos |
| Executive Creative Director | Susana Pérez |
| Creative Director | David Vijil |
| Creative Supervisor | Raul Somaza |
| Copywriter | Fernando Esteban |
| Art Director | José Luis Diez |
| Art Director | Antonio Jiménez |
More Work
SEE ALLA Moustache | Mi Bigotillo
- BRAND:
- Gillette
- AGENCY:
- Proximity Madrid
Fate is fickle and with the Joker he’s choosing one in every five.
- BRAND:
- Joker
- AGENCY:
- Proximity Madrid
Robbery
- BRAND:
- Loterías Y Apuestas Del Estado
- AGENCY:
- Proximity Madrid
Be The Meister
- BRAND:
- Jägermeister
- AGENCY:
- Proximity Barcelona
CARGA MENTAL ¿A ti también te pasa?
- BRAND:
- P&G
- AGENCY:
- Proximity Madrid
Mental Load - Does it sound familiar
- BRAND:
- P&G
- AGENCY:
- Proximity Madrid
Fate 1
- BRAND:
- Joker
- AGENCY:
- Proximity Madrid
Fate 1
- BRAND:
- Joker
- AGENCY:
- Proximity Madrid
Facing The Monster
- BRAND:
- Skoda
- AGENCY:
- Proximity Barcelona