| Title | Sad but true |
| Agency | Ogilvy Greece |
| Campaign | Sad but true |
| Advertiser | Bold Ogilvy Greece |
| Brand | Bold Ogilvy Greece |
| Date of First Broadcast/Publication | 2018 / 11 |
| Business Sector | Environmental & Ecological Issues |
| Tagline | Rethink plastic. Save the ocean |
| Story | Every year, 100.000 marine creatures die from plastic entanglement, globally. It’s a big number. It’s a sad number. But it’s a real number. This print ad was created on behalf of AllForBlue, in order to raise awareness on the impact of plastic use in marine life. We want people to rethink plastic and start using its numerous and equally useful, eco-friendly alternatives. It’s a small but crucial step one can make in order to save planet Earth. Print advertisement created by Ogilvy, Greece for AllForBlue, within the category: Public Interest, NGO. |
| Media Type | |
| More Information | https://allforblue.org/?lang=el |
| Executive Creative Director | Yannis Sideris |
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