Title | McCafé “Hands” |
Agency | Leo Burnett |
Campaign | Painted beautiful imagery |
Advertiser | McDonald's |
Brand | McCafe |
Posted | November 2016 |
Business Sector | Restaurants & Fast Food |
Story | McDonald’s uses Arabica beans sourced from Rainforest Alliance Certified farms in its McCafé coffee range. Hand artist Guido Daniele and photographer Jason Hindley evoke ethics and quality in a series of striking ads. |
Media Type | Outdoor/Out of Home |
Creative Director | Matt Lee |
Creative Director | Peter Heyes |
Copywriter | Blake Waters |
Art Director | Steve Robertson |
Photographer | Jason Hindley |
Agency Producer | Emily Green |
Illustrator | Guido Daniele |
Typographer | Adrian Britteon |