| Title | Choosing is a right |
| Title (original language) | Elegir es un Derecho |
| Agency | BBDO Argentina |
| Campaign | Choosing is a right |
| Advertiser | Amnesty International |
| Brand | Amnesty International |
| Date of First Broadcast/Publication | 2022 / 9 |
| Business Sector | Charities, Foundations, Volunteers |
| Philosophy | On "National Hijab Day" in Iran a group of activists invited to remove the veil in defiance of the strict dress code of the Persian regime. To support this movement Amnesty International together with BBDO Argentina advocated for women's rights by launching this campaign through social networks. The campaign makes the most of the artistic aspects of this new viral phenomenon of Artificial Intelligence (AI), which is capable of recreating images of non-real situations. However, this AI cannot imagine Iranian women without wearing the veil that covers their hair every day. |
| Media Type | Digital |
| Length | |
| Chief Creative Officer | Christian Rosli |
| Chief Creative Officer | Joaquin Campins |
| General Creative Director | Mathias Harbek |
| General Creative Director | Yago Fandiño |
| Art Director | Matias Irigoytia |
| Copywriter | Nicolas Cortese |
| Motion Lead | Antonella D’Ambrosio |
| Motion Designer | Adrián Puig |
| Designer | Ian Micale |
| Production Manager | Lucila Krämer |
| Operations Coordinator | Ignacio Indaco |
| Music | Papamusic |
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