Gatorade - "Tongues"

BBDO Argentina

BBDO Argentina Buenos Aires, Argentina

875

Title	Tongues
Agency	BBDO Argentina
Campaign	The Colour Of Greatness
Advertiser	PepsiCo Inc.
Brand	Gatorade
Date of First Broadcast/Publication	2022
Business Sector	Soft Drinks, Tonics
Story	Gatorade is behind every workout. Behind every drop of sweat. Behind every game. Behind every tournament. Behind every defeat. When Gatorade says that it's "Behind Greatness", it means it. Through a finding in the tongue of the athletes, we found that there was a simple way to show the presence of Gatorade, thus communicating a simple advertising message. With no retouching or editing, using 100% real photos found in image banks, we were able to prove that when Gatorade says it’s behind greatness, it really is.
Media Type	Print
General Creative Director	Joaquin Campins
General Creative Director	Christian Rosli
Creative Director	Juan Pedro Ferretti
Creative Director	Tomas Wilhelm
Art Director	Cristian Bahamondes
Copywriter	Arnaldo Aldana
Account Director	María Pía Ithurralde
Client Services Manager	Rocío Serafini
Production Manager	Anita Pillado
Production Coordinator	Sol de Martini
Advertising Manager	Martín Watson
Advertising Manager	Alvaro Ascenso
Advertising Manager	Gonzalo Chigó
Advertising Manager	Jorge Natteri