Women in Games - "Equality MOD"

BBDO Argentina

BBDO Argentina Buenos Aires, Argentina

6121

Title	Equality MOD
Agency	BBDO Argentina
Campaign	Equality MOD
Advertiser	Women in Games
Brand	Women in Games
Date of First Broadcast/Publication	2022 / 7
Business Sector	Institutional/Public Interest/Non-Profit Org.
Philosophy	BBDO Argentina developed a MOD to have a new version of one of the most important soccer videogames in the world in which players can choose a woman to referee their matches when playing. An update promoted by Women in Games Argentina to bring to the gaming world a reality that has more and more weight in the world of soccer: the female presence in refereeing.
Media Type	Case Study
Length	43 seconds
Chief Creative Officer	Christian Rosli
Chief Creative Officer	Joaquin Campins
Creative Director	Juan Pedro Ferretti
Creative Director	Tomas Wilhelm
Art Director	Cristian Bahamondes
Copywriter	Arnaldo Aldana
Chief Digital Officer / MD	Yanina Duchowny
Head of Client Services	Sebastian Diaz
Project Manager	Peter Castro
Head of Production	Anita Pillado
Production Coordinator	Sol de Martini
Producer	Sonia Silvero
Editor	Matías González
Animation	Juan Palacin
Voice Talent	Carolina Cappiello
Development	Francisco Diez Beltrán
Operations Coordinator	Ignacio Indaco
Advertising Manager	Clara "Kurara" Cattaneo
Advertising Manager	Silvina "Chuchú" Lemos
Advertising Manager	Stephanie Zucarelli
Advertising Manager	Paula Sifredi