Title | Pink Pepto |
Agency | Wieden + Kennedy |
Campaign | Pink Pepto |
Advertiser | Target Corporation |
Brand | Target |
Posted | December 2013 |
Business Sector | Department Stores, Supermarkets |
Tagline | Expect More. Pay Less. |
Story | In this spot we will see a series of shots showing the Peas revealing themselves in surprising ways. They will start out camouflaged in various environments and then come out of hiding- singing, dancing and getting ready to go out for the night. We see that theyre transitioning from the ordinary into something more exciting. |
Media Type | Television |
Editing Company | Spot Welders |
Special Effects / VFX | Spot Welders |
Music | The Black Eyed Peas |
Creative Director | Monica Taylor |
Copywriter | Jennie Hayes |
Art Director | Brad Trost |
Agency Producer | Andrés Murillo |
Executive Creative Director | Mark Fitzloff |
Executive Creative Director | Susan Hoffman |
Executive Agency Producer | Ben Grylewicz |
Editor | Michael Heldman |
Sound Design Company | Eleven |
Audio Engineer | Jeff Payne |
Production Company | Serial Films |
Director | Jonas Åkerlund |
Executive Producer | Violaine Etienne |