Title | Granny |
Title (original language) | Mamie |
Agency | CLM BBDO |
Campaign | Come into the Art - MAC/VAL |
Advertiser | Musée d'art contemporain du Val-de-Marne |
Brand | MAC/VAL |
Posted | November 2005 |
Business Sector | Museums & Monuments |
Tagline | Come into the Art |
Tagline (original language) | Venez prendre l'Art |
Philosophy | An amazing and exclusive communication campaign to go with the opening. Created by CLM BBDO agency, the campaign entitled "COME INTO THE ART" invites, through this pun, the spectator/visitor to live a unique moment mixing pleasure and discovery. At the same time, it meets the ambition of the museum to give access to the whole inhabitants from Val-de-Marne and Ile-de-France to the contemporary art. |
Philosophy (original language) | Une campagne de communication étonnante et inédite pour accompagner louverture. Conçue par lagence CLM BBDO,la campagne signée « VENEZ PRENDRE LART » invite, par un jeu de mot, le spectateur/visiteur à vivre un moment de plaisir et de découverte. Parallèlement, elle répond à lambition du musée de donner un accès à lensemble des Val-de-Marnais et aux habitants de lIle-de-France à lart contemporain. |
Problem | The opening of MAC/VAL, Contemporary Art Museum of Val-de-Marne, in Vitry,is a national and international event, and accounts for one of the most important works in France for the recent years. It consists in meeting three main objectives : a cultural commitment, a political one, and a strong mission for the common interest. |
Problem (original language) | Louverture du MAC/VAL, musée d'art contemporain du Val-de-Marne, à Vitry, constitue un événement dampleur nationale et internationale, et représente une des plus importantes réalisations en France de ces dernières années. Il a vocation à satisfaire trois engagements majeurs : un engagement culturel, un engagement politique, et une forte mission dintérêt général. |
Media Type | |
Market | France |
Advertising Manager | Alexia Fabre |
Advertising Manager | Marie Rotkopf |
Creative Director | Anne de Maupeou |
Creative Director | Barka Zerouali |
Copywriter | Frédéric Lutgé |
Art Director | Dimitri Guerassimov |
Director | Arno Bani |
Art Buyer | Isabelle Baud |
Designer | Céline Ayel |
Retoucher | Le Bureau |