| Title | Walrus |
| Agency | Jung von Matt / Fleet |
| Campaign | Walrus |
| Advertiser | Allgäuer Latschenkiefer |
| Brand | Allgäuer Latschenkiefer |
| Date of First Broadcast/Publication | 2012 / 3 |
| Business Sector | Health & Pharmaceutical Products |
| Tagline | Make pain bearable |
| Story | A man waking up from his bed to surprisingly seeing a large-size walrus; a metaphor to the heavy burden on his back. His backache is finally eased off after using Allgäuer Latschenkiefer pain-relief cream applied. |
| Philosophy | Allgäuer Latschenkiefer cream, a remedy to pain solution. |
| Problem | As this is a new product, Allgäuer Latschenkiefer is attempting to find an interesting yet emotional way to capture the audiences mind. |
| Media Type | Television |
| Production Company | Outsider |
| Director | Henry Littlechild |
| Copywriter | Anke Roell |
| Art Director | David Seah |
| Creative Director | Jan Rexhausen |
| Creative Director | Dörte Spengler-Ahrens |
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