| Title | Wrong Part Number |
| Agency | Fahlgren Mortine. |
| Campaign | NASCAR 2006 - NAPA |
| Advertiser | National Automotive Parts Association |
| Brand | NAPA |
| Posted | March 2006 |
| Business Sector | Automotive Accessories & Services |
| Tagline | Get The Good Stuff. |
| Story | NASCAR Driver Michael Waltrip returns as the spokesman for NAPA Auto Parts for the fifth year and introduces his Michael Waltrip School for NAPA spokesmen. These three commercials are shot interview style with B Roll scenes of Michael teaching his young prodigies. |
| Philosophy | The commercials Introduce an entire classroom of "Mini Michael Waltrips" replete with wigs and race suits to the viewing public. |
| Problem | The NAPA NASCAR TV campaigns are very popular among NASCAR fans and the agency is continuously challenged to keep things fresh and entertaining while promoting NAPA. |
| Result | The viewer is entertained and amused at the antics that take place in Mr. Waltrip's classroom. |
| Media Type | Television |
| Length | |
| Market | United States |
| Creative Director | John Kirk |
| Agency Producer | Susan Mulvey |
| Director | Jerry Pope |
| Art Director | Dave Rogers |
| Copywriter | Mike Sanford |
| Editor | Jeff Sternberger |
| Executive Creative Director | John Stertz |
| Actor / Celebrity | Michael Waltrip |
| Account Director | Ken Watson |
More Work
SEE ALLSpelling Bee
- BRAND:
- NAPA
- AGENCY:
- Fahlgren Mortine.
Acting Up
- BRAND:
- NAPA
- AGENCY:
- Fahlgren Mortine.
What We Did
- BRAND:
- Ohio State University Medical Center
- AGENCY:
- Fahlgren Mortine.
Have One
- BRAND:
- Ohio State University Medical Center
- AGENCY:
- Fahlgren Mortine.
Understand
- BRAND:
- Ohio State University Medical Center
- AGENCY:
- Fahlgren Mortine.
Hardly Anything
- BRAND:
- NAPA
- AGENCY:
- Fahlgren Mortine.
Dub
- BRAND:
- NAPA
- AGENCY:
- Fahlgren Mortine.
Hot Tip
- BRAND:
- Columbus Dispatch
- AGENCY:
- Fahlgren Mortine.
Help
- BRAND:
- Columbus Dispatch
- AGENCY:
- Fahlgren Mortine.