| Title | Axtra Step |
| Agency | BBR Saatchi & Saatchi |
| Campaign | Axtra Step |
| Advertiser | Procter & Gamble |
| Brand | Pampers |
| Posted | December 1999 |
| Product | Diapers |
| Business Sector | Diapers |
| Story | All moms would do anything for their baby, and a little bit more. Going the extra step in diapering-means using Pampers. |
| Media Type | Television |
| Length | |
| Copywriter | Judy Rotem |
| Art Director | Vered Zimerman |
| Director | Nirit Yaron |
| Director of Photography (DOP) | Avi Karpic |
| Production Company | Reval prod' |
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