| Title | How Do You Drive Your Coffee |
| Agency | J. Walter Thompson Amsterdam |
| Campaign | How Do You Drive Your Coffee |
| Advertiser | BMW |
| Brand | Mini |
| Date of First Broadcast/Publication | 2012 / 10 |
| Business Sector | Compact & Small Cars |
| Story | MINI introduced the MINI COFFEE BAR. A unique testdrive to reach the working people of the Netherlands, via their beloved coffee. Companies can apply for this testdrive in a special MINI. Special computerchips in the MINI's analyzes the driving style of the driver and automatically links it to a matching coffee profile. A mellow driver will get, for example, a mild americano, while an average driver is given a Lungo. The Lewis Hamilton kind of driver will get a strong ristretto, provided that he doesn't crash the car. After the test drive was completed, the computer chips had analyzed their driving style, and a perfect coffee match was established and handed out, for them to enjoy. |
| Media Type | Events |
| Designer | Fâris van de Lisdonk |
| Designer | Richard Beerens |
| Copywriter | Friso Ludenhoff |
| Copywriter | Jeena van der Heul |
| Art Director | Maarten Vrouwes |
| Art Director | Jeena van der Heul |
| Creative Team | Ben Goedegebuur |
| Creative Team | Jeena van der Heul |
| Executive Creative Director | Bas Korsten |
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