Otrivin - "Pollution Pencils"

Wunderman Thompson

Wunderman Thompson Singapore, Singapore

Awards

603

This ad is part of the ACT Responsible Collection

Brand: Otrivin
Country: Singapore

Advertiser: Haleon

Title	Pollution Pencils
Brief	The Pollution Pencils program made the invisible pollution problem visible–by turning it into something positive: Pencils. The pencils served as an educational tool for students, and a fundraising tool for the public. But more importantly, it created a self-sustaining ecosystem that helps fund and supply air purifiers in schools to bring cleaner air to underprivileged young students across the country.
Agency	Wunderman Thompson
Campaign	Pollution capture pencils
Advertiser	Haleon
Brand	Otrivin
Date of First Broadcast/Publication	2022 / 11
Business Sector	OTC Medicines (Pain Relievers, Cold & Flu, ...)
Story	Otrivin, belongs to a group of medications called nasal decongestants. It is used in a nasal spray and drops for the relief of symptoms of nasal congestion.Otrivin is on a mission to help every child breathe better. Since 2021, our worldwide ‘Actions to Breathe Cleaner’ campaign has launched a series of initiatives to mitigate the impact air pollution has on children.
Media Type	Case Study
Global Chief Creative Officer	Bas Korsten
Global Chief Creative Officer	Daniel Bonner
Creative Director	Aarti Nichlani
Chief Creative Officer	Mateusz Mroszczak
Executive Creative Director	Jon Loke
Creative Director	Gerald Chue
Associate Creative Director	Tulika Shanker
Art Director	Nuttawee Pisanprechatam
Director	Shamik Sen Gupta
PR Director	Jessica Hartley
Strategist	Jessica Hartley
Digital Director	Imagem Global-Marketing
Global Business Director	Hanna Essinger
Executive Producer	Kimie Ong
Music Director	Eduardo Karas
Web Programmation	Eduardo Karas
Art Director	Ee Min Goh
Illustrator	Gautam Dutta
Producer	Danny V Lobo
Account Manager	Vanessa Mafra
Executive Producer	Vanessa Mafra