Hugh Baillie

Hugh Baillie

Hugh Baillie Head of Client Experience, EMEA at Weber Shandwick
LONDON, United Kingdom

About me

He grew up in the far North of Scotland with the nearest cinema a good two-hours away. He moved 200 miles south to study in Dundee before moving client-side, based even further south, in Liverpool. Then it was the well-worn road to London.

Over the last 20 years, Hugh has been Account Director at Grey Advertising; was appointed a Board Director of Saatchi & Saatchi and spent twelve years at BBH.

At BBH, he led the pitch team that created Keep Walking for Johnnie Walker and spent the next four years helping establish it in over 150 markets. In doing so, Diageo calculated the idea generated incremental sales of $1bn in its first six years. After stints as BBH’s Global New Business Director and running Lynx/Axe globally, Hugh became CEO of Ogilvy & Mather UK. After three years, he tried the start-up route; it lasted about the length of a Snap Chat.

His curiosity undiminished, Hugh joined the digital and data experts at FullSIX as UK CEO. Here he’s combining big brand thinking with cutting edge data and digital knowledge.

Hugh’s two sons enable him to fully enjoy his sports fanaticism. His wife endures it rather graciously.


FullSIX London
January 2014 - Present (7 years 6 months)
I have led and continue to lead the transformation of this digital agency. Our current and our future are in understanding and exploiting data to create fantastic client and customer experiences along the whole journey. That may be everything from encouraging and enabling the first contact through to ensuring strong loyalty when the potential for consumers to be promiscuous has never been greater.
Founding Partner, CEO
Hello People
April 2013 - December 2013 (8 months)
Received wisdom suggests that you should start a business at least once in your career. I did and I thoroughly enjoyed it - even if it was for not much longer than the length of a Snapchat......
Listen Consulting
November 2012 - April 2013 (5 months)
I think listening is one of life's great skills and I found it telling that when I set up this consultancy that the name was available at Companies House and a decent url could be found.

I helped a Retail Design consultancy, a Social Media consultancy & an Interactive Advertising agency develop their brand and their marketing.
Chief Executive Officer
Ogilvy & Mather
January 2010 - October 2012 (2 years 9 months)
Led the turnaround of the London office of this major advertising agency.

Consecutive years of double-digit top-line growth and significant margin improvement were delivered via a clear focus on building a more confident and coherent agency culture as well as aggressive new business activity.

The agency moved from 36th in the London pitch league table in the year prior to my arrival to 8th equal at the end of the second full year.
Group Business Director
Bartle Bogle Hegarty
1998 - 2009 (11 years)
Promoted to the Agency Board in 1999.
Led the pitch for Johnnie Walker globally that saw the launch of Keep Walking.
Ran the Perfetti Van Melle account for the 11+ years. I was at BBH
Over the period also pitched for & won: Bank Of Scotland, Robinsons, J2O, Tango, Surf (Detergents) and Lynx/Axe Digital.
Was global lead on Lynx/Axe business for just short of four years.
Also worked on Wallis, Mail On Sunday & very briefly Flora/Becel
Director of Leap Music, BBH's music arm 2008 - 2010.
Global New Business Director
April 2002 - April 2004 (2 years)
Led BBH's new business efforts across it's then five offices. In the second year we were top of the Ad Age global new business league beating all the Networks
Board Account Director
Saatchi & Saatchi
January 1995 - May 1998 (3 years 4 months)
Joined to work on Gillette's business.
Promoted to Agency Board and worked on Toyota, The British Army and Reckitt & Colman.
Account Manager/Director
Grey Worldwide
1992 - 1995 (3 years)
Worked on Mars Confectionery and SmithKline Beeecham


2:1 Honours, Business Studies

Trade Organizations

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