Lisa Hurwitz

Lisa Hurwitz

Vice President, Global Brand Design at Kimberly-Clark
Chicago, United States

About me

This profile was created because Lisa Hurwitz has been referenced on AdForum.


Vice President, Global Brand Design
United States
May 2015 - Present (5 years 4 months)
EVP, Managing Director P&G
Chicago, United States
2014 - 2015 (1 year)
- Responsible for all strategy, communications and media planning for SMG’s P&G NA business
- Managing full P&G portfolio across 2 markets NYC (MediaVest) and Chicago (Starcom) in addition to global consulting
- Oversight of SMG’s 30+ P&G brand assignments, including Tide, Olay, Pantene, Cover Girl, Crest, Always, and Vicks
- Restructured the 100+ person P&G planning team across NYC & Chicago
- Member of SMG "Commerce" lead team
- Member of Starcom’s Managing Board
SVP, Business Development
Chicago, United States
2009 - 2013 (4 years)
- Grew the Arc P&G business 30%+ in North America over 4 years
- Managed full Arc P&G portfolio across 17+ brands
- Won 7 new P&G assignments since 2009 including Tide, Target and Walgreens
- Direct responsibility for managing 120+ person P&G NA team across all functions: creative, strategic planning, account management and production;
- Held all P&L and financial decision-making responsibility for Arc P&G NA business
- Oversaw Arc's Global P&G business in 3 key regions beyond NA - Asia, Greater China and Western Europe
- Grew the digital revenue for Arc P&G team by 50% YOY since 2009 on the back of eCommerce and mobile capabilities
- Won Gold Effie for Pantene Weather Program
- Won 2 Shopper Marketing Effie’s for P&G beauty work across Pantene, Olay and Cover Girl
- Designated Global eCommerce lead for Arc, Leo Burnett agencies
- Member of Leo Burnett P&G Global Leadership team
EVP, Business Development
Chicago, United States
January 2007 - January 2009 (2 years)
Leo Burnett / Arc Worldwide

- Led all marketing and business development initiatives across U.S. for combined LB /Arc agency
- Helped redefine agency’s core value proposition to create a new positioning, mission, vision for LB/Arc
- Managed new business and marketing teams, including accountability for all new business pitches, pitch staffing, and execution
- Won new business for key accounts including Blackberry globally and Harrah’s (Ceasars and Harrahs) and became executive sponsor for those businesses to lead overall strategic initiatives
- Innovation evangelist to ensure core competitive agency offerings such as digital and retail / shopper marketing are leveraged on current and new clients
- Led development and execution of agency’s prospecting plan and strategy
- Member of LB/Arc Executive Committee responsible for all leadership decisions and new initiatives


BA in English

Activities and Societies: Golden Key National Honor Society

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