The commercial show a man sitting on a train, daydreaming. Memories appear in the window.
Philosophy
People need to be reminded of the most credible argument that the train can offer. It's one of the few means of transportation where your body is transported from one place to another, and where you can sit and contemplate while it happens. The inner journey is all about the passengers experiences during a train trip.
Problem
People have abandoned the train and make most trips by car or plane.
