Title | Hood |
Title (original language) | Rånarluva |
Agency | Tempel |
Campaign | Moonshine has a slight taste of organized crime - OAS |
Advertiser | OAS |
Brand | OAS / Swedish Social Ministry |
Posted | June 2000 |
Product | Public service |
Business Sector | Anti-Drug/Alcohol/Tobacco Message |
Tagline | It's not just organized criminals who sell moonshine to minors. |
Tagline (original language) | Det är inte bara organiserade brottsllingar som langar svartsprit. |
Story | The commercial show ordinary people in ordinary situations, until a hood is superimposed on them. The tag line is: "It's not just organized criminals who sell moonshine to minors." |
Philosophy | Show ordinary people and show that they lead a double life. |
Problem | It's organized criminals who smuggle moonshine into the country, but the ones who sell it onwards to minors can be trustworthy people. |
Media Type | Television |
Length | |
Market | Sweden |
Copywriter | Anders Tempelman |
Art Director | Olle Mattson |
Agency Producer | Eva Tempelman |
Director | Olle Mattson |
Director of Photography (DOP) | Carl Sundberg |
Production Company | Stop |