Anders Tempelman
Copy Director at Stop
stockholm, Sweden
TitleHood
Title (original language)Rånarluva
Agency
Campaign Moonshine has a slight taste of organized crime - OAS
Advertiser OAS
Brand OAS / Swedish Social Ministry
PostedJune 2000
Product Public service
Business Sector Anti-Drug/Alcohol/Tobacco Message
Tagline It's not just organized criminals who sell moonshine to minors.
Tagline (original language) Det är inte bara organiserade brottsllingar som langar svartsprit.
Story The commercial show ordinary people in ordinary situations, until a hood is superimposed on them. The tag line is: "It's not just organized criminals who sell moonshine to minors."
Philosophy Show ordinary people and show that they lead a double life.
Problem It's organized criminals who smuggle moonshine into the country, but the ones who sell it onwards to minors can be trustworthy people.
Media Type Television
Length
Market Sweden
Copywriter
Art Director
Agency Producer
Director
Director of Photography (DOP)
Production Company

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