| Title | In the 70s he punched his cheek and wanted to change the world |
| Title (original language) | Pä 70 talet hade han säkerhetsnål i mungipan och ville |
| Agency |
Tempel
|
| Campaign |
National choice of pension funds - KPA
|
| Advertiser |
KPA
|
| Brand |
Insurances
|
| Posted | June 2000 |
| Product |
Ethical saving funds
|
| Business Sector | Insurance
|
| Story | Headline: In the 70's he punched a pin through his cheek and wanted to change the world. Now, he's at it again. |
| Philosophy | Show the connection between previous ways of changing the world, and the new one. |
| Problem | Sweden is preparing for a national choice of pension-funds. KPA offers ethical pension-funds. |
| Media Type |
Magazine
|
| Market | Sweden |
| Copywriter |
Anders Tempelman
|
| Art Director |
Olle Mattson
|
| Agency Producer |
Johan Larsson
|
| Photographer |
Hans Gedda
|
