Title | The Injection |
Title (original language) | Sprutan |
Agency | Tempel |
Campaign | Moonshine has a slight taste of organized crime - OAS |
Advertiser | OAS |
Brand | OAS / Swedish Social Ministry |
Posted | December 1999 |
Product | Public Interest |
Business Sector | Anti-Drug/Alcohol/Tobacco Message |
Tagline | Moonshine has a slight taste of organized crime. |
Tagline (original language) | Hembränt har en listen bismak av den undre världen. |
Story | A man ends up with a syringe in his mouth after a sip of moonshine. The tag line is: Mooshine has a slight taste of organized crime. |
Philosophy | Use the strongest possible image to show the connection between illegal alcohol and organized crime. |
Problem | People don't know that the people who smuggle in illegal alcohol are organized criminals, dealing with other things as well. Drugs, weapons, etc. |
Media Type | Television |
Length | |
Market | Sweden |
Copywriter | Anders Tempelman |
Art Director | Olle Mattson |
Agency Producer | Lasse Pettersson |
Director | Jonas Åkerlund |
Director of Photography (DOP) | Erik Broms |
Production Company | Pettersson & Åkerlund |