Anders Tempelman
Copy Director at Stop
stockholm, Sweden
TitleThe Injection
Title (original language)Sprutan
Agency
Campaign Moonshine has a slight taste of organized crime - OAS
Advertiser OAS
Brand OAS / Swedish Social Ministry
PostedDecember 1999
Product Public Interest
Business Sector Anti-Drug/Alcohol/Tobacco Message
Tagline Moonshine has a slight taste of organized crime.
Tagline (original language) Hembränt har en listen bismak av den undre världen.
Story A man ends up with a syringe in his mouth after a sip of moonshine. The tag line is: Mooshine has a slight taste of organized crime.
Philosophy Use the strongest possible image to show the connection between illegal alcohol and organized crime.
Problem People don't know that the people who smuggle in illegal alcohol are organized criminals, dealing with other things as well. Drugs, weapons, etc.
Media Type Television
Length
Market Sweden
Copywriter
Art Director
Agency Producer
Director
Director of Photography (DOP)
Production Company

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