| Title | It's you. The Trap |
| Title (original language) | C'est vous. Le piège |
| Agency | Proximity Paris |
| Campaign | It's You. |
| Advertiser | Mondelez International |
| Brand | Lu |
| Date of First Broadcast/Publication | 2013 / 10 |
| Business Sector | Biscuits, Bread, Crispbread |
| Media Type | Ambient |
| Length | |
| Production Company | Fighting Fish |
| MEDIA | Carat France |
| Creative Director | Valérie Levy-Harrar |
| Associate Creative Director | Audrey Tamic |
| Art Director | Matthieu Berthault |
| Art Director | Rémi Jamin |
| Copywriter | Luc Gesell |
| Account Director | Cécile Bitoun |
| Photographer | Benni Valsson |
More Work
SEE ALLGreetings Revenge
- BRAND:
- Proximity BBDO
- AGENCY:
- Proximity Paris
Greetings Revenge
- BRAND:
- Proximity BBDO
- AGENCY:
- Proximity Paris
Greetings Revenge 2/2
- BRAND:
- Proximity BBDO
- AGENCY:
- Proximity Paris
Le capteur de style
- BRAND:
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- AGENCY:
- Proximity Paris
FONT ME I'M FAMOUS
- BRAND:
- FONT SHOP
- AGENCY:
- Proximity Paris
GILLETTE FOOTBALL CLUB
- BRAND:
- GILLETTE
- AGENCY:
- Proximity Paris
FONT ME I'M FAMOUS_SHARON
- BRAND:
- FONT SHOP
- AGENCY:
- Proximity Paris
FONT ME I'M FAMOUS _ ARETHA
- BRAND:
- FONT SHOP
- AGENCY:
- Proximity Paris
FONT ME I'M FAMOUS_GILBERTO
- BRAND:
- FONT SHOP
- AGENCY:
- Proximity Paris