| Title | Sheep |
| Brief | Unfortunately, many animals are still treated poorly in Switzerland. The suffering of these animals was condensed down to the message: Some animals are treated like garbage. To illustrate this, the animals were depicted so that they bear a striking resemblance to rubbish bags. Naturally, not a single hair on an animal was bent. All pictures were computer-generated in Carioca Studios in Bucharest. |
| Agency | Ruf Lanz Werbeagentur |
| Campaign | Some animals are treated like garbage |
| Advertiser | Foundation Tier im Recht |
| Brand | Foundation Tier im Recht |
| Posted | November 2018 |
| Business Sector | Animal Rights/Safety/Adoption |
| Story | The Swiss foundation "Tier im Recht" (Rights for Animals) fights for animal-friendly laws and their strict enforcement in Switzerland. |
| Media Type | |
| Production Company | Visualeyes International AG |
| Creative Director | Danielle Lanz |
| Creative Director | Markus Ruf |
| Copywriter | Markus Ruf |
| Art Director | Isabelle Hauser |
| Account Executive | Linda Egloff |
| Digital Artwork | Carioca Studio |
More Work
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- BRAND:
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- AGENCY:
- Ruf Lanz Werbeagentur
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- AGENCY:
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Mister/Whisky
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Lady/Cocktail
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Always stop before eating (Chicken)
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- AGENCY:
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