Title | Dave |
Agency | McCann Worldgroup Germany |
Campaign | ARD - Lottery German TV Station |
Advertiser | ARD |
Brand | ARD - Lottery German TV Station |
Posted | June 2000 |
Product | Media |
Business Sector | TV/Radio Programs & Stations |
Story | The new image campaign for the charitable lottery focusses on the benefit, that you can win big money by helping underpriviledged and disabled people with small money. The grand prize is delivered to the winners by the lotterry-funded people. |
Media Type | Television |
Length | |
Market | Germany |
Creative Director | Günter Sendlmeier |
Creative Director | Jochen Mohrbutter |
Associate Creative Director | Harald Prantner |
Copywriter | Nicole Franz (formerly Paland) |
Agency Producer | Guntram Krasting |
Director | Greg Maya |
Production Company | Sternentag |