Declan Lowney
Director at Merman
London, United Kingdom
TitleSeen on TV: Bank of Antandec / Virtual Bank (30s)
Agency
Campaign Seen on TV: Bank of Antandec / Virtual Bank
Advertiser Santander Bank
Brand Santander Bank of Antandec
Date of First Broadcast/Publication 2021 / 1
Business Sector Banking & Financial Services, Investments, Stock Brokers
Story TV presenters Ant McPartlin and Declan Donnelly bring humour and chaos to the new campaign in which they switch between virtual reality and their in-person roles as CEOs of their own bank determined to take ‘digital’ to the next level. Ant and Dec don their VR headsets and play around in “the world’s first virtual bank” – creating avatars and getting confused between digital and real-life. Meanwhile, Santander is concentrating on keeping the digital stuff simple by benefiting real customers with the launch of the new My Money Manager tool in its Mobile Banking app.
Media Type Television
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