Executive Creative Director / Partner
at
Earth2Sun Marketing Partners
Washington D.C, United States
| Title | Operation: Total Support |
| Agency | The Borenstein Group, Inc. |
| Campaign | Operation Total Support - United States Army |
| Advertiser | United States Army |
| Brand | HRsolutions |
| Posted | April 2006 |
| Business Sector | Others |
| Tagline | Operation: Total Support |
| Philosophy | Leveraging Army's latest brand identity, The Borenstein Group responded by creating a professional-grade collateral system that helped Army present this program's capabilities with confidence at multiple conferences, with coherent business-oriented awareness messages that assured positive acceptance. |
| Problem | When the United States Army HRsolutions program was ready to launch the most comprehensive Human Resource Support Contract, it called upon The Borenstein Group create and design a new marketing collateral system that will empower field commanders to easily identify the benefits of using HR services for their Army units. |
| Media Type | Brochure |
| Market | United States |
| Executive Creative Director | Gal Borenstein |
| Account Executive | Allyson Jacobsen |
| Creative Director | Clayton Tompkins |
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