Lucidiom - "Beyond 4x6"

The Borenstein Group, Inc.

The Borenstein Group, Inc. Fairfax, United States

2289

Title	Beyond 4x6
Agency	The Borenstein Group, Inc.
Campaign	Beyond 4x6 - Lucidiom
Advertiser	Lucidiom
Brand	Lucidiom
Posted	April 2006
Business Sector	Photo Development
Tagline	Your Business. In Focus.
Story	Lucidiom, the largest independently-owned manufacturer of Automated Photo Machines (APM) , self-service digital photo kiosks for retail chain-stores, challenged The Borenstein Group to brand its next-generation networked platform in time to capitalize on the booming multi-billion dollar market of digital photography. And it wasn't going to be easy when your competition is household names such as Fuji, Kodak, and HP.
Philosophy	The Borenstein Group instantly recognized the need for a competitive brand strategy that would effectively compete with much-larger industry behemoths. It helped Lucidiom, the "David" amongst "Goliaths", accentuate its competitive "Profit-Centered" technology which allowed retailers to maximize revenues in every squared inch within the limited Point-of-Sale Kiosk environment. Entitled "Beyond 4x6", a fully integrated marketing and advertising campaign helped Lucidiom command chain store executives to take a visionary second-look at the opportunity' traditional photo processing income' with value-added gifts that maximize their margins.
Media Type	Web Site
Market	United States
More Information	www.lucidiom.com
Executive Creative Director	Gal Borenstein
Creative Director	Clayton Tompkins