Leros - "Your Ship Has Come In"

The Borenstein Group, Inc.

The Borenstein Group, Inc. Fairfax, United States

2141

Title	Your Ship Has Come In
Agency	The Borenstein Group, Inc.
Campaign	Your Ship Has Come In
Advertiser	Leros Technologies
Brand	Leros
Posted	April 2006
Business Sector	IT Solutions & Professional Networks
Tagline	Welcome Aboard
Story	Leros Technologies, a innovative provider of ERP/Telecom solutions for growing businesses, discovered that their prospects were getting lost in the sea of techno-jargon and network diagrams. They needed a simpler and clearer message. Leros hired technology marketing experts, The Borenstein Group, to help prospects realize the value of its superior service platform.
Philosophy	Through a powerful message of inclusion, a new collateral system invited prospects to come onboard and not let technology pass them by. The Borenstein Group created a memorable marketing metaphor that quickly and clearly entices business executives to learn more, while subtly conveying the dangers of what could happen if they don't. Prospects could now grasp the advantages of using Leros Technologies at a glance. And thanks to LEROSnet, growing businesses now have a new Port of Callsuccess.
Media Type	Brochure
Market	United States
Executive Creative Director	Gal Borenstein
Creative Director	Clayton Tompkins