Kjell Månsson
Account Director at UNICEF
Stockholm, Sweden
TitlePram
Agency
Campaign Pram
Advertiser UNICEF
Brand UNICEF
Product Charity
Business Sector Institutional/Public Interest/Non-Profit Org.
Story The sound of a baby crying is triggered when people pass the empty pram. When leaning over to read, a VO that calls for child registration is triggered. "Every day 136,986 children are born that do not exist."
Media Type Outdoor/Out of Home
Market Sweden
Copywriter
Art Director
Art Director
Account Supervisor
Advertiser's Supervisor
Advertiser's Supervisor
Advertiser's Supervisor

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