| Title | Dad in Black |
| Agency | Jung von Matt / Neckar |
| Campaign | Make Quality Time |
| Advertiser | Hyundai Motor Group |
| Brand | Hyundai Santa Fe |
| Date of First Broadcast/Publication | 2018 / 5 |
| Business Sector | Automotive |
| Tagline | Make Quality Time. |
| Story | A family from another galaxy. They are different from each other, but enjoy the same exciting quality time. |
| Problem | With our everyday lives becoming ever faster and complex, moments of togetherness with our loved ones are becoming increasingly rare. For many their car is giving them the space in daily life to get that: catching up with your children on the way to school, listening to your daughters first heartache and even the father&son discussions that bring them closer together. Our cars have become living spaces. |
| Media Type | Television |
| Length | |
| Soundtrack | 2WEI Music |
| Executive Creative Director | Ismael Ten Heuvel |
| Copywriter | Francesco Poletti |
| Photographer | Emir Haveric |
| Art Director | Florian Hubrich |
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