Lavazza - "More Than Italian"

VML Italia

VML Italia Milan, Italy

Awards

12504

Brand: Lavazza
Country: Italy

Advertiser: Lavazza

Title	More Than Italian
Brief	A tourist steps into a bar in Italy and asks for "a real Italian coffee". Cut to a series of reactions, as people around the world offer their opinions on what she might mean. Espresso? Cappuccino? Mocha? When we return to the bar, the woman is offered a Lavazza: the real Italian coffee, however you take it.
Agency	VML Italia
Campaign	More Than Italian
Advertiser	Lavazza
Brand	Lavazza
Date of First Broadcast/Publication	2018 / 10
Business Sector	Coffee, Tea, Chocolate Drinks, Breakfast Drinks
Story	The story starts in Italy, in a bar, and takes life from the question of a tourist that asks the bartender to taste the “real Italian coffee”. The question causes an intriguing and funny effect where characters from different parts of the world suggest the answer to the woman’s question. The chain closes in the café from the beginning where the bartender reveals that the true Italian coffee is Lavazza.
Media Type	Television
Length	61 seconds
Head of Marketing Communications	Carlo Colpo
Advertising Manager	Maddalena Lembo
Advertising Specialist	Luigino Finelli
Executive Creative Director	Francesco Poletti
Creative Director, Copywriter	Rafael Genu Faria
Creative Director/ art director	Cristian Comand
Senior Art Director	Francesco Sgritta
Art Director	Elena Fontani
Managing Director/Client Lead	Veronica Pagani
Account Director	Valeria Pedrazzini
Head of Strategy	Luigi Accordino
Agency TV Producer	Elisa Simi
Executive Producer	Annalisa DeMaria
Producer	Alessandro Naboni
Producer	Viola Luzardi
Production Company	Movie Magic International SRL
Director	Ali Ali
Director of Photography (DOP)	Yves Senhaoui
Music Prod Company	2WEI Music
Post Production	Post Atomic
Post Production Coordinator	Francesca Nussio
Media Agency	Wavemaker Hungary