| Title | OMGut by Activia |
| Brief | In Italy, the gut is still a little unknown organ and often considered a taboo subject. How to create non-boring educational content on a subject considered uninteresting? We decided to use for this purpose not only cool and pop visualizations, which targeted young people but also a social and modern language, from which the same name OMGUT derives, in fact OMG, is the well-known term that stands for OH MY GOD that we have transformed into OH MY GUT. The whole campaign revolved around a landing page which was populated with 9 video pills on the benefits of the Gut, and other information on the brand and products. |
| Agency |
VML
|
| Campaign |
OMGut by Activia
|
| Advertiser |
Danone
|
| Brand |
Activia
|
| Posted | December 2020 |
| Business Sector | Yogurt
|
| Story | In Italy, the gut is still a little unknown organ and often considered a taboo subject. How to create non-boring educational content on a subject considered uninteresting? We decided to use for this purpose not only cool and pop visualizations, which targeted young people but also a social and modern language, from which the same name OMGUT derives, in fact OMG, is the well-known term that stands for OH MY GOD that we have transformed into OH MY GUT. The whole campaign revolved around a landing page which was populated with 9 video pills on the benefits of the Gut, and other information on the brand and products. |
| Media Type |
Web Film
|
| Executive Creative Director |
Francesco Poletti
|
| Creative Director |
Cecilia Moro
|
| Creative Director |
Anita Rocca
|
| Creative Director |
Deputy Head of Strategy
|
| Client Director |
Chiara Binazzi
|
| Senior Digital Strategist |
Giovanna Ferrero
|
| Web designer |
Andre Bussetti
|
| Frontend Developer |
Paolo Tenti
|
| Production Company Producer |
Sara Poltronieri
|
| Production Company |
Pink Salt
|
| Illustrator |
James Van Den Elshout
|