| Title | Extinguisher |
| Agency |
Mark/BBDO
|
| Campaign |
Ordinary Things, Extraordinary Taste - Heinz
|
| Advertiser |
H.J. Heinz
|
| Brand |
Heinz
|
| Posted | August 2006 |
| Product |
Ketchup - hot variant
|
| Business Sector | Mayonnaise, Ketchup, Mustards
|
| Tagline | Some Like It Hot |
| Story | The visual of an extinguisher with Heinz ketchup label. |
| Philosophy | The advertisng focuses on the high quality and taste irresistibility of the Heinz ketchup. The comunication was focused on the unique proposition of hot variants which was unique on the market. |
| Problem | Ketchup category in the Czech Republic was strongly driven by no name local producers. Their success result from the usage habits (i.e. ketchup was mainly used for warm dishes preparation as basis for sauces). Premium brand such as Heinz was perceived as high quality product, however, the usage was extremelly low. Additionally, local producers did have any hot variant of their products. |
| Media Type |
Print
|
| Market | Czech Republic, Slovakia |
| Creative Director |
Martin Holub
|
| Art Director |
Vladka Feyrerova
|
| Copywriter |
David Brada
|
| Graphic Designer |
Jiri Kubik
|
| Photographer |
Emil Bratrsovsky
|
