| Title | |
| Title (original language) | Doluca Kadehler Kampanyasi |
| Agency | DDB&Co. |
| Campaign | Justin |
| Advertiser | Doluca |
| Brand | Doluca |
| Posted | April 2007 |
| Business Sector | Wines, Champagnes |
| Philosophy | The creative idea was a visual and literal gimmick. The creatives preferred a symbolic idea due to regulations. By taking pictures of amorph glasses and by giving a different meaning to each amorph shape, the creative ads implied the leadership and popularity of the Doluca wines.The campaign consisted 7 print ads.The first four ads were the glasses solo. The rest of the campaign with 3 ads was the support of the popularity of these wines, family heritage, care and producing techniques. |
| Problem | Doluca, Turkey's leading wine producer for 81 years wanted to emphasize their leading position in the consumers minds. There are certain strict regulations for ads of alcoholic beverages in Turkey, therefore we needed to find a way to say that we are the leader without literally saying it and withing the regulations limits. |
| Result | The campaign was published in national newspapers and magazines for 5 months. The campaign helped increased the sales by 10 % in the on air months. Plus,the overall leader perception of Doluca was reinforced. |
| Media Type | Newspaper |
| Market | Turkey |
| Art Director | Ali Bati |
| Account Executive | Ozlem Delikanli |
| Photographer | Gökce Erenmemisoglu |
| Account Director | Ela Gökkan Savci |
| Creative Director | Karpat Polat |
| Copywriter | Karpat Polat |
| Production Company | PPR |
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